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Building a Pipeline for Hiring Tech Talent

Miami Tech Works facilitates collaboration between employers, universities, and training programs to meet South Florida’s growing demand for skilled technology employees and broaden access to high-paying opportunities. Sponsored by a $10 million grant from the U.S. Economic Development Administration’s Good Jobs Challenge, this first-of-its-kind initiative is driving economic growth across the region.

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Miami Tech Works case study from Lineout.
Section //Scope

Services
Provided

  • Paid Advertising & Media Buying

  • Strategic Planning

  • Technical Consulting

  • Web Development

  • Creative Services

  • Brand Development

The
Objective

Operationalize and market a training and recruitment ecosystem for tech talent in South Florida by identifying clear value propositions, building a web hub and communications strategies targeting key constituencies: job seekers and employers.

Section //Overview

The
Challenge

Miami Tech Works required a brand strategy to communicate its value to audiences, replacing academic language with a more accessible voice.

The program also needed an operational framework for connecting job seekers with employers, documented strategies for partners, and a digital marketing plan to recruit participants and employers effectively.

Section //Execution

Tactics

  • Implement data gathering and performance reporting frameworks to track progress and meet transparency requirements

  • Create audience personas and actionable insights to improve engagement outcomes across channels

  • Launch targeted paid media campaigns on Facebook and LinkedIn to reach diverse audiences

  • Develop comprehensive brand guidelines to document a unified digital identity across all user touchpoints

  • Design and built a WordPress-based digital hub with discrete user journeys guiding job seekers and employers

  • Implement Conversion Rate Optimization (CRO) strategies to effectively convert traffic with an engaging, streamlined form-fill process that minimizes drop-off

  • Execute Search Engine Optimization (SEO) to improve organic discovery and broaden digital reach

The
Approach

The client and its grant sponsor required rapid and unambiguous data measuring the program’s effectiveness in recruiting technology job seekers and employers. Through comprehensive research and documentation, Lineout identified clear, compelling value propositions to engage target audiences. We also produced guidelines for communications and creative development in order to align internal and community stakeholders in co-marketing efforts. Lineout designed and built a website optimized for user journeys, guiding job seekers and employers through efficient pathways and implemented measurement tools to track engagement.

Using paid social media tactics, we drove qualified traffic to the organization’s hub while closely collaborating with Miami Tech Works on managing leads toward registration. To enhance program visibility and alumni engagement, we also helped develop a digital credential strategy, allowing participants to showcase their achievement on LinkedIn. This approach to partnership transformed Miami Tech Works from a conceptual blueprint into a fully functional, scalable recruitment operation, connecting South Florida’s tech talent with employers and advancing business growth.

The
Result

Through a targeted strategy, Miami Tech Works rapidly increased engagement with both employers and job seekers. To further connect talent with opportunities, participants gained access to an official Miami Tech Works credential, allowing them to showcase their training and career readiness to potential employers.

Employer participation expanded, with 50+ companies, including Amazon Web Services, Kaseya, Salesforce, Google, and eMed, hiring locally trained professionals in cybersecurity, software engineering, and data analytics. 

Job placements and career opportunities grew, with 300+ full-time hires and 250+ internships completed, strengthening South Florida’s tech talent pipeline.

  • 50+Companies hiring local tech talent
  • 300+Tech professionals hired
  • 250+Internships completed