Analytics Contractor

About Us

Lineout is a digital marketing agency focused on regional and community banks. Bank marketing leaders are managing more channels, tools, and data than ever, often without a clear view of what's actually driving results.

Our job is to give them clear strategy, disciplined execution, and reporting they can stand behind.

We're fully remote, with a team spanning media, design, development, and strategy. Across everything we do, we hold ourselves to two standards: sweat the details and own the outcome.

About the Role

We’re looking for a highly technical Analytics Contractor to support advanced tracking, attribution, and analytics infrastructure across client accounts.

This is a part-time, hourly contractor role intended as a flexible, project-based or ongoing engagement.

We are specifically looking for someone with deep, hands-on experience in Google Tag Manager, GA4, Mixpanel, event tracking, and Conversion API (CAPI) implementation across both Meta and Google platforms.

We need someone who has directly implemented and managed complex tracking environments and understands how accurate analytics infrastructure impacts campaign performance, attribution quality, and optimization capabilities.

The most critical qualification for this role is hands-on experience implementing Conversion APIs (CAPI). We need someone who has successfully implemented and maintained both Meta CAPI and Google server-side or enhanced conversion tracking in live environments.

The ideal candidate is technically confident, highly detail-oriented, comfortable troubleshooting complex tracking issues, and able to work independently across multiple client accounts.

Expected Outcomes & Accountability

This role is ultimately responsible for ensuring accurate, reliable, and scalable tracking infrastructure across client accounts so campaigns can be measured, optimized, and attributed correctly.

Success in this role means:

• Tracking Accuracy: Tracking environments across client accounts are accurate, reliable, and fully operational — with minimal gaps, errors, or attribution inconsistencies.

• Reliable Attribution: Meta CAPI, Google enhanced conversions, GA4, and server-side tracking implementations are properly configured, validated, and delivering dependable performance data.

• Performance Confidence: Campaign measurement and attribution data remain trustworthy, allowing media buyers and strategists to make optimization decisions with confidence.

• Issue Resolution: Tracking gaps, implementation issues, attribution discrepancies, and data inconsistencies are identified and resolved proactively before impacting reporting or campaign performance.

• Data Integrity & Technical Reliability: Tracking infrastructure, event logic, conversion reporting, and analytics implementations remain organized, documented, and maintainable across accounts.

• Cross-Functional Support: Internal teams receive clear technical guidance and support around tracking requirements, implementation limitations, and analytics best practices.

The ideal candidate combines strong technical problem-solving skills, attention to detail, and the ability to maintain reliable analytics infrastructure across complex performance marketing environments.

Key Responsibilities

Tracking & Analytics Infrastructure

• Implement, manage, and troubleshoot tracking setups across client websites and marketing platforms.

• Configure and maintain Google Tag Manager containers, tags, triggers, variables, and tracking frameworks.

• Implement and validate GA4 event tracking, custom events, conversion tracking, attribution configuration, and data layer integrations.

• Support accurate cross-platform tracking across paid media, analytics, and CRM systems.

• Audit existing analytics and tracking setups to identify gaps, errors, or optimization opportunities.

Conversion API (CAPI) Implementation

• Implement and maintain Meta Conversion API (CAPI) integrations.

• Support Google enhanced conversions and server-side tracking implementations.

• Validate event accuracy, deduplication logic, event matching quality, and conversion reporting integrity.

• Troubleshoot tracking discrepancies, attribution gaps, and tracking inconsistencies across platforms.

• Collaborate with internal teams to improve tracking reliability and data quality across campaigns.

Performance Tracking & Troubleshooting

• Monitor tracking health and proactively resolve implementation issues.

• Support campaign measurement, attribution analysis, and reporting accuracy.

• Document tracking configurations, implementation notes, and troubleshooting workflows.

• Stay informed on analytics, attribution, and tracking best practices across platforms.

Cross-Functional Collaboration

• Collaborate closely with media buyers, strategists, developers, and leadership on analytics and attribution initiatives.

• Provide technical guidance around tracking implementation and analytics best practices.

• Communicate clearly around tracking limitations, implementation requirements, and data considerations.

Qualifications

• Solid, hands-on experience with Google Tag Manager, GA4, and event tracking.

• Proven experience implementing Conversion APIs (CAPI) for both Google and Meta — this is the most critical requirement for the role. We are specifically looking for someone who has successfully built and deployed CAPI integrations in live environments.

• Strong understanding of server-side tracking, event deduplication, attribution, conversion tracking, data quality validation, and marketing analytics infrastructure.

• Experience debugging tracking issues across websites, ad platforms, analytics tools, and CRM systems.

• Ability to work independently, manage multiple initiatives simultaneously, and deliver clean, well-documented work.

• Strong technical problem-solving skills and attention to detail.

• Experience working in agency environments is strongly preferred.

• Predictive analytics experience is a strong plus.

• Excellent written and verbal communication skills in English.

• Comfortable operating in fast-paced, remote, and collaborative environments.