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*spotfund

Attracting a Crowd to *spotfund’s Crowdfunding Platform

With millions of live fundraising pages and a growing user base, *spotfund partnered with Lineout at a critical moment. The platform needed to strengthen discoverability and performance to compete with larger crowdfunding players, but traditional marketing tools didn’t align with *spotfund’s business model. Lineout delivered a custom SEO and paid media strategy with a lasting performance impact.

  • 630%Increase in ranked Google keywords
  • 6-7xAverage return on ad spend
  • +6Points domain authority improved from 31 to 37, expanding visibility
Breakthrough results start with a better strategy.
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Client Overview

*spotfund is a fast-growing, innovative crowdfunding platform that makes it easy for individuals, nonprofits and creators to launch donation-based campaigns in minutes. *spotfund has powered millions of live fundraising pages for causes ranging from social justice and disaster relief to education and healthcare.

Services Provided

  • SEO Strategy & Technical Optimization

  • Paid Media Planning & Attribution Modeling

  • Performance Analytics & Tracking Infrastructure

  • Campaign Data Integration

  • Conversion Optimization

The Challenge

Despite its traction, *spotfund lacked the digital infrastructure to scale efficiently and compete with established platforms like GoFundMe. With millions of live campaign pages — each representing an individual fundraiser — *spotfund struggled to gain visibility on search engines. At the same time, the platform’s donor-tip revenue model broke traditional attribution tools.

Testimonial

“The strategy you gave us was the foundation for everything we’ve done since. We still use the optimization tools you built every week, and it’s rare to see work hold up that well after years. It’s a testament to the quality of Lineout’s work.”
Testimonial

Mike Marian

Co-Founder & CTO, *spotfund

Strategy & Execution

Lineout took a dual-track approach focused on organic visibility and paid performance. On the SEO side, we developed a scalable indexing strategy to surface more than a million campaign pages in Google search. This included building and launching a dynamic sitemap system, SEO guidance, and a content roadmap to support long-term growth. On the paid side, we worked closely with *spotfund’s internal team to design a custom attribution model tied to their unique donor tip structure. We also  leveraged  Google Ads campaign data to prioritize high-impact creators and campaigns. Our work laid the foundation for a scalable, trackable, and profitable performance marketing engine.

Tactics

  • Launched sitemap indexing for 1M+ campaign pages to improve organic discoverability

  • Created keyword strategy and content guidance to grow long-tail traffic

  • Delivered technical SEO roadmap and support for implementation

  • Built custom attribution logic tied to donor tip revenue

  • Integrated campaign performance data into Google & Bing Ads

  • Designed time-limited conversion windows to accelerate learning and optimization

  • Enabled profitable scaling of Google Ads budget past $300K/month

Results

After working with Lineout, *spotfund’s SEO performance dramatically improved. Indexed keywords surged, domain authority climbed, and the sitemap system enabled over 1 million campaign pages to be discovered organically. On the paid performance side, average return on ad spend consistently hit 6–7x, with exceptional campaigns spiking as high as 800x. The integration of campaign performance data into Google Ads enabled *spotfund to scale its monthly ad budget past $300K while maintaining efficiency.

  • 630%Increase in ranked Google keywords
  • 6-7xAverage return on ad spend
  • +6Points domain authority improved from 31 to 37, expanding visibility

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