City National Bank
City National Bank of Florida partnered with Lineout at a pivotal moment in its digital transformation. The goal: grow client acquisition velocity, modernize digital infrastructure, and help internal business units confidently scale performance-driven marketing. By focusing on improving conversion outcomes from the start and deploying full-funnel campaigns across digital channels, Lineout helped the bank achieve breakthrough results.
- 69%Lead volume increase (2024)
- 76%Cost-per-lead reduction (2024)
- 10+Banking verticals with new, enterprise-level digital infrastructure
Client Overview
City National Bank of Florida is one of the top five largest in the state, offering a full range of business, personal, and international banking services. Founded in 1946 and headquartered in Miami, the bank now manages over $27 billion in assets and serves a diverse client base.
Services Provided
Strategic Planning
Paid Advertising & Media Buying
Conversion Rate Optimization
CRM & Marketing Tech Consulting
Creative Services
Digital Analytics & Tracking
The Challenge
Despite its commercial banking strength, City National Bank of Florida was losing visibility to digitally native competitors. Internal teams were ready to test digital channels, but the bank’s legacy systems, strict compliance protocols, and fragmented tech stack made execution difficult. The bank needed a partner who could bring speed, technical fluency, and creative discipline to an industry known for slow, risk-averse processes.
Testimonial
Joseph Hassun, VP, Content & Performance Marketing,
Strategy & Execution
Lineout took a performance-driven approach focused on improving conversion outcomes from the ground up. We partnered closely with City National Bank leadership to identify high-impact opportunities across departments, prioritizing early wins that could demonstrate success quickly.
By optimizing campaign experiences for lead generation, partnering to build flexible infrastructure, and rolling out scalable creative, we helped internal teams build trust in digital channels and invest with confidence. Our iterative messaging approach, agile media execution, and enterprise-level integrations enabled City National Bank to modernize their digital marketing effectively without sacrificing compliance.
Tactics
Launch full-funnel campaigns across Google, Meta, LinkedIn, Reddit, and organic social
Deliver conversion-focused landing pages and audience-specific creative
Build custom analytics and conversion tracking infrastructure
Unify fragmented tech stacks to support consistent performance measurement
Collaborate across brand, sponsorships, and business units to align goals and execution
Results
In six months, our comprehensive paid advertising approach drove an 89% increase in conversion volume, lifted the conversion rate from 2.53% to 5.14% (+103%), grew average conversion value by 119%, and improved ROAS by 127%—all without raising ad spend—enabling Capezio to preserve high margins and establish a profitable customer acquisition channel.
- 69%Lead volume increase (2024)
- 76%Cost-per-lead reduction (2024)
- 10+Banking verticals with new, enterprise-level digital infrastructure
Curious how Lineout can make an impact on your business?
