Digital Marketing Specialist

About Us

Lineout is a boutique agency offering a refreshingly honest approach to marketing. While our work is rooted in growth engineering and delivering measurable outcomes, our true differentiator lies in the trusting and supportive relationships we cultivate. These connections—both with our clients and within our team—are at the core of everything we do, grounded in an understanding of what drives human behavior and decision-making.

Our approach integrates behavioral insights to drive marketing success and create stronger, more authentic partnerships. As an all-remote agency, our team culture has naturally flourished, fostering collaboration and innovation that powers our growth.

The strength behind our success is a multi-talented team spanning media planning, growth design, and management consulting. From startups to enterprise businesses, we operate as an extension of our clients, forming lasting relationships built on trust, expertise, and a shared drive for excellence.

About the Role

We’re looking for a Digital Marketing Specialist to join our growing team. This is a full-time, remote role reporting to the Digital Marketing Manager. You’ll be responsible for executing and optimizing a wide range of digital marketing initiatives — from building and monitoring paid campaigns, to writing SEO content, to helping with performance reports.

You’ll collaborate closely with media, strategy, and creative teams, helping to ensure digital initiatives are executed with accuracy, consistency, and curiosity. This is a great opportunity for someone early in their marketing career who’s organized, data-savvy, and eager to learn the full stack of digital marketing.

Responsibilities

Paid Media

• Manage the setup, launch, and optimization of digital campaigns across Google Ads, Meta (Facebook/Instagram), and LinkedIn

• Monitor budgets, pacing, and performance metrics to ensure campaigns deliver against KPIs

• Conduct A/B testing on ads and landing pages to identify optimization opportunities

• Collaborate with strategy and creative teams to develop ad copy, creative assets, and campaign messaging

SEO & Content

• Conduct keyword research, conduct on-page SEO audits, and contribute to SEO content ideation

• Draft SEO-friendly blog posts and landing page content aligned with campaign goals

Reporting & Analytics

• Build reports, dashboards, and performance summaries that highlight key insights

• Collaborate with media and strategy teams to identify optimizations and performance trends

• Maintain organized documentation of campaign details, reporting links, and performance notes

Quality Assurance & Growth

• QA campaign setups, URLs, and tracking to ensure accuracy across deliverables

• Stay up to date on industry trends, algorithm changes, and platform updates

Qualifications

• 1–2 years of hands-on experience in digital marketing, either agency-side or in-house (internship experience counts!)

• Familiarity with Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager, and other ads platforms

• Experience with Google Analytics and campaign tracking

• Experience building reports/dashboards to communicate performance insights

• Comfortable writing marketing copy with an eye toward SEO and clarity

• Bonus: experience with CMS platforms (like Webflow or WordPress) and reporting tools (Looker Studio, Whatagraph, Power BI, etc.)

• Strong organizational skills and attention to detail — you catch mistakes before they go out

• Curious mindset and willingness to learn fast in a fast-paced, remote environment

• Ability to communicate clearly and professionally in writing and in meetings

• Bachelor’s degree in Marketing, Communications, or a related field is preferred but not required

At Lineout, we believe that great things happen when diverse ideas and disciplines intersect — data and creativity, collaboration and independence, planning and spontaneity. We create space for new ideas and welcome each other's true selves and beliefs. We support a culture where everyone is trusted and empowered to perform at a high level and to enjoy a fulfilling life outside of work.