Lineout to Design and Develop Brand Site Launching Jaywalk Rye

Share this article:
NY Distilling Co chooses Lineout to design and develop new Jaywalk Rye website.

July 20, 2023 — New York Distilling Company, one of America's premiere craft distilleries, has named Lineout to design and develop a flagship website for the launch of Jaywalk Rye, a new line of premium rye whiskies distilled in Brooklyn, NY.

The result of over a decade of meticulous planning and crafting, the Jaywalk Rye bottle series reflects an obsessive pursuit of flavor. True to its mission to put New York rye back on the map, Jaywalk spirits feature the return of a native New York rye variety long ago abandoned by farmers, resulting in a taste that is bold, rare, and truly unparalleled.

Through the new partnership, Lineout will bring to life Jaywalk Rye’s striking design language and rich cultural backstory through a web experience featuring three new products: Jaywalk Straight Rye, Jaywalk Bonded Straight Rye and Jaywalk Heirloom Rye. Lineout will offer comprehensive web design, development, content strategy, copywriting, and search engine optimization services in its engagement with New York Distilling Company.

“Our goal is to create a website that faithfully reflects the brand’s New York edge, while conveying the beautiful, heady complexity of these remarkable new whiskies,” said Zak Pinder, Lineout’s founder.

About New York Distilling Company:

New York Distilling Company, founded in 2011 in Brooklyn, specializes in small-batch gin and rye whiskey production. Co-founded by industry veterans Tom Potter of Brooklyn Brewery and Allen Katz of Southern Wine & Spirits of New York, New York Distilling Company prioritizes quality and local sourcing, earning acclaim for its flagship product, Dorothy Parker American Gin.

About Lineout:

Lineout is a global digital marketing-services agency headquartered in Miami. Founded by Zak Pinder, Lineout approaches client partnerships with an emphasis on relational health to eliminate agency-client antagonism and facilitate supportive problem solving. Lineout’s multimodal marketing approach blends craft, culture, and quantitative analysis, with human collaboration at its core. Notable clients such as Walmart, Bombas and City National Bank rely on Lineout for innovative digital media solutions tailored to their unique challenges.

For More Information

Jaywalk Rye:

New York Distilling Company:

Lineout Media:

Share this article: