Bombas Partners with Lineout for Inaugural Impact Report Microsite

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Bombas and Lineout partner up for online impact report micro site.

January 3, 2022 — Online retailer Bombas, the New York startup that transformed the men’s and women’s socks category, is partnering with Lineout to create a first-ever online impact report on Bombas’s buy-one-give-one program supporting homeless people in America.

As a purpose-driven company and certified B Corporation, Bombas excels in both product quality and social impact. It operates on a One Purchased = One Donated basis, providing socks and other essential clothing to homeless shelters for every pair sold.

Lineout will collaborate with Bombas to develop an interactive digital experience that animates and narrates the brand's engagement with homelessness in the United States, providing transparency into the evolution and process behind the One Purchased = One Donated business model. Through the new partnership, Lineout will offer web development, digital analytics, and search engine optimization services to build an intuitive new Bombas property educating visitors, investors and the media, and inspiring deeper social engagement from readers.

“Bombas’s commitment to supporting homeless communities is a powerful story that deserves recognition,” said Zak Pinder, Lineout’s founder. “It’s a privilege to help tell this message because it demonstrates how just one brand can be responsible for meaningful change on a national scale.”

About Bombas:

Bombas is a retail startup that designs and manufactures premium socks and apparel for men, women, and children. Founded in 2013, Bombas became a leader in the sock industry with innovative designs, superior comfort, and a focused commitment to giving back. For every pair of socks purchased, Bombas donates a pair to homelessness organizations. To date, Bombas has donated over 75 million new clothing items to more than 3,500 community organizations.

About Lineout:

Lineout is a global digital marketing-services agency headquartered in Miami. Founded by Zak Pinder, Lineout approaches client partnerships with an emphasis on relational health to eliminate agency-client antagonism and facilitate supportive problem solving. Lineout’s multimodal marketing approach blends craft, culture, and quantitative analysis, with human collaboration at its core. Notable clients such as Walmart, New York Distilling Company and City National Bank rely on Lineout for innovative digital media solutions tailored to their unique challenges.

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