City National Bank Appoints Lineout as New Agency of Record

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City National Bank Appoints Lineout As New Agency Of Record

City National Bank, one of America’s largest financial institutions, has named Lineout its new Agency of Record. 

Known for personalized service and strong community involvement, City National Bank offers a broad range of banking solutions to entrepreneurs, professionals, businesses and families. True to its commitment to prioritizing people and communities, City National Bank is investing in a significant digital transformation, modernizing its services to meet the evolving needs of customers.

As City National Bank’s new Agency of Record, Lineout assumes a central role in the transformation, leading and managing all marketing efforts that underpin the initiative. The agency will offer comprehensive services, including strategic planning, web design, the planning and buying of both traditional and digital media, organic social media, campaign implementation, Search Engine Optimization, and Search Engine Marketing solutions.

Lineout founder Zak Pinder shares, “Partnering with City National Bank is an opportunity to invigorate an impressive and longstanding tradition of personalized banking with a modern digital approach. We’re committed to ensuring a seamless transition that keeps the bank’s strong connections with its community intact.”

About City National Bank:

City National Bank, founded in 1946, stands as a trusted financial institution serving communities across Florida. With a commitment to personalized service and community investment, City National Bank offers a comprehensive range of banking solutions tailored to meet the diverse needs of its customers. As a cornerstone of the state's financial landscape, the bank takes pride in delivering innovative financial products and services to individuals, businesses, and organizations alike.

About Lineout:

Lineout is a global digital marketing-services agency headquartered in Miami. Founded by Zak Pinder, Lineout approaches client partnerships with an emphasis on relational health to eliminate agency-client antagonism and facilitate supportive problem solving. Lineout’s multimodal marketing approach blends craft, culture, and quantitative analysis, with human collaboration at its core. Notable clients such as Walmart, Bombas and New York Distilling Company rely on Lineout for innovative digital media solutions tailored to their unique challenges.

For More Information

City National Bank:

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